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Susan Ward Train your staff (if you have any) to be always helpful, courteous, and knowledgeable. Most importantly, give every member of your staff enough information and power to make those small customer-pleasing decisions, so he never has to say, "I don't know, but so-and-so will be back at..."
Susan Ward The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!
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