When I was a film critic, the reason I kind of found it disenchanting was because the things that I wanted to talk about were the ideas in the movie, the theme of it, and contextual elements that weren't necessarily central to the story. But the only thing people really wanted was a plot description and how many stars I'd give it. It didn't matter how much effort you put into writing a piece, they looked at it solely as a consumer's guide toward going or not going to films.