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Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics. Marshal Cohen
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The business is getting smaller -- the advertising, the TV, the magazine -- everything is going down. This company is not going to go away tomorrow. However, the losses are getting scary.
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Despite flat revenue, we beat the Street's consensus (earnings forecast) by 2 cents and faced by far the stiffest advertising comparisons of the year.
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The senator has spent some of his campaign funds to raise awareness about an important Senate initiative to provide real and genuine property tax relief for the people of his district. At times, it is appropriate to use paid advertising to do that so you can provide a more focused awareness effort.
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The strategy is obviously a business decision to have limited advertising on the WWE Network. We want subscribers to know that there won't be commercial breaks during scheduled programming, so your shows won't be interrupted. Stephanie McMahon
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The show has never fit WB the brand. Now I think their brand is changing a little bit. But there are plenty of advertisers and viewers who are happy we're doing a family show.
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The Super Bowl remains the premier advertising showcase of the year. You can't ignore it.
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The Super Bowl is the single largest advertising platform in the world.
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The success of this event, including the effective use of video advertising to reach consumers at work, could prove to be the tipping point where television ad budgets begin to shift online.
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As a leading content creator, we are committed to deepening our consumer's relationship with CBS brands and programming. This move underscores our strategy of offering best-in-class content on as many platforms as possible while seeking out new revenue streams. Leslie Moonves
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People have a perception about our brands and our products. They're living in a world 20 years ago, when the products were very different. That's why we're building this different type of facility, so they can understand that.
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Detroit needs to increase its competitiveness by focusing on things it does well, like Ford's F-Series pickup trucks, and they need to discard brands that have outlived their usefulness, like Buick, Mercury and perhaps Pontiac.
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Strategically this deal makes sense. Hilton not only integrates the international component of the Hilton brand, but allows for development of non-Hilton brands outside of the United States.
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This is a strong first half performance. We have invested in our brands and built our market positions. Paul Walsh
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If you look around world, the great brands are Real Madrid, Manchester United. The Yankees, the Cowboys and the Lakers are there. We should aspire with the Maple Leafs to be there.
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Ever since we published the first Apple report, we've had some other brands turning more proactive.
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Brands by themselves, and especially new brands, you can't really judge it on their own. It's how it's presented.
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Brands are something very much of a value in the marketplace and it makes it easier to sell a deal like that.