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educational giving decision
Train your staff (if you have any) to be always helpful, courteous, and knowledgeable. Most importantly, give every member of your staff enough information and power to make those small customer-pleasing decisions, so he never has to say, "I don't know, but so-and-so will be back at..." Susan Ward
educational irony promotion
The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did! Susan Ward
awards style trying
For a sampler, you could try my short story collection "Wireless". Which contains one novella that scooped a Locus award, and one that won a Hugo, and covers a range of different styles. Charles Stross