Walter Gropius Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.
Franz Kafka My guiding principle is this: Guilt is never to be doubted.
Howard Schultz When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Walter Gropius
Franz Kafka
Howard Schultz