Ali Behnam
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Ali Behnam
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Search engine marketing is a very effective means to reach customers who have made up their minds about what product they're looking for, but don't necessarily know you. Search engines are a very effective channel to reach these visitors who are in research mode.
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For several years now, search engine marketing and optimization has dominated online marketing, and this data shows why: it's far more effective at converting visitors into buyers than most other acquisition sources taken as a whole. But as this data also shows, the best conversion rate still comes from good old fashioned branding and customer loyalty, where visitors either bookmark your site or type your URL directly into the address bar.