Andrew Heyward
Andrew Heyward
Andrew Heyward is a former President of CBS News, serving from January 1996 until early November 2005. Currently, he is a principal at MarketspaceNext and Heyward Advisory LLC, where he works with clients to create and strengthen original online content, make more effective use of broadband video, deepen engagement through online communities, and develop new business models for the digital era...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
craft dedication remarkable reporter skills
dedication to his craft and his remarkable skills as a reporter are legendary.
attract audience balance certain core genre looking news program standard start trying ways worldwide
When you take a genre that is this entrenched and become the worldwide standard for how a news program is done and you start looking at alternative ways to do it, it's a challenging process, ... You have a core audience that is used to things a certain way that you don't want to alienate, but you also want to attract a new audience. We're trying to balance those two things.