Ashley Highfield
Ashley Highfield
Ashley Highfield is CEO of one of the largest media groups in the UK, Johnston Press, owners of The Scotsman, The Yorkshire Post andi. He has also worked for Microsoft and the BBC. In June 2015 Culture Secretary John Whittingdale named Highfield as one of eight people on an advisory board tasked with working on the renewal of the BBC's royal charter - which sets out the corporation's remit. In October 2015 he was appointed Chairman of the News Media...
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Audience expectations have grown. The Internet is a hugely compelling platform for us.
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The mindset needs to shift from that of a mass producer and publisher to a much more potent mix of high-quality niche content, and also as a mass aggregator of third-party content,
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Content 360 was a great success in helping the BBC to engage with the wealth of talent from the international new media industry. Congratulations to all those who took part. The winners were those proposals which were innovative in a way that can help the BBC deliver the very best quality services to our audience.
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Audience needs are changing -- they want to consume media on their terms, anytime, anyplace, anyhow. If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like iMP, through partnerships such as this one with Microsoft.