Benj Steinman
Benj Steinman
against comparison easy fourth improving last note positive results year
The positive thing to note is that they actually had improving results as the year went on. But they were going against a very easy comparison -- they were down 3% in last year's fourth quarter.
assumption baby boomers continue drinking erroneous general habits patterns prior proving somewhat switching wine
There was a general assumption - that is proving somewhat erroneous - that the baby boomers would continue with the consumption patterns that they established in their youth. Instead, they're doing more like what prior generations did as they got older, and switching their drinking habits to wine and spirits.
took
It took a while to get into it. It's going to take a while to get out of it.
address attempt changing consumer products
I don't think a lot of these new products are big bets. Most of them are experiments in an attempt to address the changing consumer dynamics.
campaign miller taste whether
Irrespective of who's right on whether the taste changed, it's a continuation of a campaign Miller has had for two years.
spirits wine
Wine and spirits are outperforming beer, ... It's been a reversal of a decade-long trend.
spirits wine
Wine and spirits are outperforming beer. It's been a reversal of a decade-long trend.