Bill Carroll
Bill Carroll
buy care nobody spend watch
There is no on-demand if there is no demand, ... If you don't have a hit, nobody is going to buy it. Nobody is going to spend $1.99 to watch something that they don't know about or don't care about.
advertising bowl four happens olympic olympics pay premium reach reasonable says seems somehow special super tend viewing willing
Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.
connected main omelet reason shares squirrel thoughts top trying works
The main reason it works is she's really connected with the audience. She's very accessible. At the top of the show ,she comes out and shares her thoughts. And those thoughts may be about a squirrel in the backyard, or trying to make an omelet or the heat. She has a real relatability.
audience broad characters elitist network reach trying west
If you look at the characters that were predominantly on their schedule, with 'The West Wing,' 'Frasier' and 'Seinfeld,' they were detached, elitist and urban, ... every network is trying to reach as broad an audience as possible.
appears carry following sunday test
That was the test to see if they still had a big enough following to carry over to Sunday night. And it appears that it didn't.
cable networks trying
All of this is positioning, ... The networks are trying to say 'we're not going to cede this exclusively to the cable networks.'
highly
This is a highly anticipated show and it should be. She's a bigger-than-life character,
host mattress proven relates talk tom woman
Not everyone can host a talk show. She's proven she can talk to Tom Hanks or the woman who has had her mattress for 50 years. And she relates to them in the same way.
looking
If advertisers are looking for stability, it's at CBS.
cable familiar offered older programs rather shows viewers
A lot of the programs on cable are things that are already familiar to older viewers and that they feel more comfortable with, rather than the new shows being offered on broadcast.
capitalize gain good looking perception sure
They're in good shape. They gain from the perception of a turnaround. I'm sure everyone's going to be looking at how they capitalize on that.
building fix fixed sharon ugly unsafe
A lot of the building is rotted and, to me, it's an unsafe and ugly building. If Sharon (Kroeger) were going to fix it, then she should have fixed it.
break familiar hard impression maybe trying
It's so hard to break through (with viewers). Maybe you get to set an impression for a moment. If it's a familiar face, that reinforces what you're trying to say.
awareness deliver elicit olympics raise shows whether
The only thing the Olympics can do pretty consistently is raise awareness of a new project, and you can usually elicit sampling. Once you've done that, it really comes down to whether the shows deliver at that point.