Blake Darcy
Blake Darcy
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From a branding perspective, the Super Bowl is a terrific, but very fleeting, opportunity to build consumer awareness in millions of households through a single broadcast.
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This is the fourth year we've seen a downturn in customer activity at one point in the year and usually it's lasting two to four months, and we're not overly concerned about that. But clearly, it's a competitive marketplace.
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We're going through a transition. There's very little you can't do online. You have the high-quality research, the screening tools, the quotes and the charts.