Bob Corscadden
Bob Corscadden
excited hinges importance increases millions nutrition powerful protein
We are excited to be part of this powerful sport that hinges on high-energy performances. Protein, as part of a meal, increases power and strength. This partnership allows us to communicate the importance of protein and nutrition to millions of Americans in a powerful way.
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Tyson Foods is examining and testing the idea of using mobile marketing to build more direct relationships with consumers. Success will allow us to more effectively activate sponsorship properties like the U.S. Olympic Team and USA Gymnastics. This technology allowed us to effectively amplify the Tyson presence in the arena and initiate a dialog with more than half the families in attendance.