Brian Clapp
Brian Clapp
affecting bad commercial customer damage efforts ensure error external greater hire hiring key lost margin people promoting promotion resulting smaller target today trust
There is a smaller margin for error today in hiring and promoting people into key positions, and a greater need to target development efforts to ensure that they really make a difference. A bad senior-level hire or promotion can severely damage a company's external brand, affecting customer trust and loyalty, and resulting in lost commercial opportunity.
assumes cut eat fall lunch months next people point spending tend
People tend to fall into two camps. One assumes the worst. They're going to cut back all of their spending to the point of saying, 'I'm not going to eat lunch tomorrow.' The other is, 'This is great! I've got a windfall! I'll take the next two months off!