Brian Dunbar
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Brian Dunbar
agency audience broad build convince forever great groups job moon narrow nasa parts people piece portions protect public sacrifice situation space stuck support various willing
NASA does a great job of communicating with people who are already predisposed to support portions of the agency's programs. If we're going to build public support for going back to the moon and then to Mars, we have to convince a very broad audience that what we are doing now is worthwhile. Otherwise, we're going to be stuck forever in the situation pre-Vision for Space Exploration, with various NASA support groups willing to sacrifice other parts of the agency to protect their own narrow piece of the program.
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It's important, with climate change, landfills, hazardous waste, the health of humans and other species, future generations and the health of the planet.
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We'll be happy to talk to any others.
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We want to keep NASA front and center and capture the imagination of the viewer. And the Web is a good way to reach kids. In fact, it may be the best way.