Brian Jenkins
Brian Jenkins
armies certain cults extent
This is the way cults recruit. To a certain extent ... this is the way armies recruit.
adept audiences broader communication direct effective exploiting fully gives internet marketing modern potential segment
The Internet gives them direct access. It even allows them to segment their audiences so they can communicate with potential recruits, with those who are already in the organization, and with broader sympathetic audiences as well as their enemy. They can do ... modern marketing and these communications have enabled them to be very, very effective and they've been increasingly adept in exploiting this. I don't think we have yet fully fathomed the sophistication of their communication strategy.