Bruce Friedrich

Bruce Friedrich
Bruce Gregory Friedrichis executive director of The Good Food Instituteand founding partner of New Crop Capital, organizations focused on replacing animal products with plant and culture-based alternatives...
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Executives at these companies are often isolated from the horrors of what the farm animals have to endure. The resolutions will raise the issue because they are printed in the companies' proxy statements and mailed to the shareholders. This way, our campaign moves into an actual agenda, and companies will have to address it and argue their case.
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It's only a matter of time before practices like cramming nine hens into an 18-by-20-inch wire mesh cage for their entire lives is made illegal.
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No matter where you look, vegetarianism certainly is on the rise. Bay Area Vegetarians is among the most active of the groups nationwide.
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Our expectation after the McDonald's campaign was that the corporations would trip over themselves to make similar changes. Instead, the corporations took a wait-and-see attitude.
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KFC has the ability to stop this cruelty today, simply by implementing the changes recommended by its own advisors, ... While KFC drags its feet, chickens continue to suffer unnecessarily.
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If dogs or cats burned up in a fire like this, you can bet there would be a thorough investigation. Chickens deserve equal consideration, and if Green Valley Poultry Farm ? or anyone else ? was responsible for the unimaginable suffering of these animals, then it becomes the responsibility of law enforcement officials to prosecute the perpetrators to the fullest extent of the law.
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It's not a health food. It's not something anybody needs to eat. These animals are pulled out of the environment, transported, denied sustenance, kept frustrated with their claws locked, and boiled alive. These animals are put through felony-level cruelty, just to give some diner a moment of gastronomic pleasure.
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I don't suppose we could have asked for better than Disneyland and southern California, ... They'll have mental and physical stimulation as well as proper care and a nice climate.
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We're taking on Wall Street. We're buying 50 percent over the minimum number of shares required to submit a shareholder resolution.
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Every time I sit down to eat, I cast my lot: for mercy, against misery; for the oppressed, against the oppressor; and for compassion, against cruelty. There is a lot of suffering in the world, but how much suffering can be addressed with literally no time or effort on our part? We can just stop supporting it, by making different choices.
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Remember that as a vegan, you save dozens of animals every year from the horrors of factory farms, which is great. And when you convince one person to also become vegan, in that moment you double your lifetime impact as a vegan! That's power - and we should use it as effectively as possible. Check out the 'Be a better advocate' videos and essays at www.FarmSanctuary.org.
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Based on my time living with rats and mice in Washington, D.C., I have always assumed that animals will escape such fires, since their senses of smell, wariness of such dangers, and ability to move through almost invisible holes is so impressive, but I think that we should not dismiss the possibility that they, also, will be harmed. These reflections do not, of course, rule out burning meat trucks. And they don't mean that when the next slaughterhouse or vivisection lab burns down, I will denounce those who carried out the burning, or that I will feel anything other than joy in my heart ...
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Eating meat is not your personal decision, any more than, you know, whether somebody beats their child is their personal decision.
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It would be great if all the fast-food outlets, slaughterhouses, these laboratories and the banks who fund them exploded tomorrow.