Bruce Gersh
Bruce Gersh
available connecting desperate extending fragrance franchise given guaranteed hit housewives perfect personal popular products record response scent seen track tremendous women
We've seen a tremendous response to Desperate Housewives products made available to date, so extending the franchise into the world of fragrance makes perfect sense. Given Coty's outstanding track record in the fragrance market, the Desperate Housewives scent is guaranteed to be a hit with women everywhere, connecting them in a very personal way to this popular series.