Bruce Leichtman
Bruce Leichtman
high list natural sure video wireless
I'm not so sure that video is really so high on the list of priorities. Wireless is a much more natural bundle.
bundle cable companies consumers fallacy mindset selling telephone true
The same would be true of telephone companies selling cable TV. That's the fallacy of the bundle idea, because consumers have a mindset about the provider.
appeals niche product
It's not a cost-related issue. You've got a Lexus-type product here that appeals to a niche of a niche.
appeals niche product
It's not a cost-related issue, ... You've got a Lexus-type product here that appeals to a niche of a niche.
boxes constantly cycle nice
One of the nice things about set-top boxes is that they are constantly being overhauled. The cycle never ends.
becoming both internet likely providers receive services telephone tend younger
The combination of TV, high-speed Internet and telephone services is becoming increasingly important for both providers and consumers. Those who are most likely to receive bundled services tend to be younger and wealthier than average.
boy entered market
The big boy hasn't really even entered the market yet. They're just getting started.
adding afraid company consumers content knows miss money nobody satellite spend
It's like satellite radio. Every company is afraid to miss something. So they spend all this money adding all this content when nobody knows what consumers really want.