Carl Sibilski
Carl Sibilski
admirable billion crossed global mark net percent restaurant sales time
McDonald's crossed the $20 billion mark for the first time in global sales and also did it while translating 12.7 percent of that into net income, which is very admirable for a restaurant company.
acceptable friends-or-friendship okay older problem ran socially spent time trying
They have spent more time trying to make it okay for you to go to McDonald's with your friends because they ran into a branding problem where it kind of wasn't socially acceptable for older kids.
breakfast critical dominated generate market mass might question
The breakfast market is dominated by McDonald's at this point. So the big question for me would be will they be able to generate the critical mass of breakfast sales? They might be able to do it.