Charles Kettering
Charles Kettering
Charles Franklin Ketteringwas an American inventor, engineer, businessman, and the holder of 186 patents. He was a founder of Delco, and was head of research at General Motors from 1920 to 1947. Among his most widely used automotive developments were the electrical starting motor and leaded gasoline. In association with the DuPont Chemical Company, he was also responsible for the invention of Freon refrigerant for refrigeration and air conditioning systems. At DuPont he also was responsible for the development of...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth29 August 1876
CityLoudonville, OH
CountryUnited States of America
The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Research is an organized method for keeping you reasonably dissatisfied with what you have.
A research problem is not solved by apparatus; it is solved in a man's head.
Bankers regard research as most dangerous a thing that makes banking hazardous due to the rapid changes it brings about in industry.
I often say that research is a way of finding out what you are going to do when you can't keep on doing what you are doing now.
If I want to stop a research program I can always do it by getting a few experts to sit in on the subject, because they know right away that it was a fool thing to try in the first place.
Research means that you don't know, but are willing to find out.
There will always be a frontier where there is an open mind and a willing hand.
If you have always done it that way, it is probably wrong.
You can't have a better tomorrow if you are thinking about yesterday all the time.
Knowing is not understanding. There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.
My interest is in the future because I am going to spend the rest of my life there.
You will never stub your toe standing still. The faster you go, the more chance there is of stubbing your toe, but the more chance you have of getting somewhere.
You can't have a better tomorrow if you are thinking about yesterday all the time.