Chip Kidd
Chip Kidd
CharlesKidd is an American graphic designer, best known for his innovative book covers. Based in New York city, Kidd has become one of the most famous book cover designers to date...
NationalityAmerican
ProfessionArtist
CountryUnited States of America
long life-is long-life
Life is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately.
problem wells solutions
If you can properly define the problem, then you've already defined the solution as well.
ideas no-idea seems
I had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when to keep going would seem like I was going too far.
lobby sign sort walk
The lobby there, ... is the sort of place where you walk in and you feel like you're there to sign a treaty.
covered originally shot tea
I originally thought of that shot of the tea set covered in the ash from 9/11.
basically buy call jacket jackets oprah pick simply trying
I wouldn't buy a book simply because I like the cover. I would pick it up. The jacket can call your attention to it. But in that sense, Oprah Winfrey is worth all the jackets in the world. A jacket is basically trying to do what she does all on her own.
falling-in-love jobs technology
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
technology humanity sensual
Much is to be gained by eBooks: ease, convenience, portability. But something is definitely lost: tradition, a sensual experience, the comfort of thingy-ness - a little bit of humanity.
design problem given
Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.
book stories haiku
A book cover is a distillation. It is a haiku of the story.
race ideas america
Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.
design planning form
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
people mind want
What people really want, no matter who they are, is someone to listen to them. ... people have a lot on their minds, however trivial, and if you're simply willing to sit there like a sack of dirt and let them yammer, they will tell it to you.
art ideas giving
Commercial Art tries to make you buy things. Graphic Design gives you ideas.