Chris Parsons
Chris Parsons
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As the most romantic day of the year approaches, and as a brand that is uniquely male, we wanted to find out how men really feel about Valentines Day, and how they want to celebrate it. The Johnnie Walker Blue Label Luxury Survey tells us what gifts men really want versus what gifts women think men want for Valentine's Day -- and the reality is that we're not as far apart as we like to think.
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You could say we're flying under the radar now. You could look at us as down. I see it as an opportunity for new kids to come in and step up.
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Although the traditional focus of Valentine's Day is on women and the gifts they desire, this survey found that not only do men like to get gifts for Valentine's Day, but they also like those gifts to be luxurious. Sixty-three percent of the people we surveyed agreed that this Valentine's Day, Johnnie Walker Blue Label is a great gift for the men in their lives.
compliance goal
Our goal is to get them in compliance with this one violation.
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With numbers comes quality. You just don't know who it might be by the end of the year. The problem is we don't have the depth we've had.