Cynthia Saccocia
Cynthia Saccocia
areas basis business common functions mapping pinpoint serves unites
Through a business module mapping exercise, business unites can pinpoint common functions in different areas of operations, which serves as the basis for a service-oriented architecture.
allow business clear data employ processes profitable rules services written
When you put these services out on the Web, you can also employ new rules that allow for better data gathering, and better data often equates to profitable business being written because the requirements are clear and the processes are defined.
available based channels customer delivery effort entire events expressed huge importance life manage marketing mean offered products programs reach retired sales segments services specific successful targeting upgrade utmost
The most successful programs will be offered by institutions that make products and services available to their entire customer base, while targeting specific segments based on customers' life stages, events and expressed needs. The leveraged use of delivery channels will be of utmost importance to reach and manage the huge retired populace. For many institutions, this will mean a substantial effort to upgrade technology, customer sales and marketing strategies.
boomers data larger left older searching users uses view website whereas younger
Some boomers may want a view of the website that uses larger fonts. Also, new techno-graphic data indicates that older web users read from left to right, whereas younger users scan the page, searching for what they need.
content third
Content is the third prong that insurers need to enterprise.