Daryl Morey
![Daryl Morey](/assets/img/authors/daryl-morey.jpg)
Daryl Morey
Daryl Moreyis an American sports executive. He has been the general manager of the Houston Rockets of the National Basketball Association since 2007. He is a strong proponent of analytical methods, having created the "true shooting percentage" statistic, and co-founded the annual MIT Sloan Sports Analytics Conference. Morey's basketball philosophy, heavily reliant on analytics, favors three-point field goals over mid-range jumpers, has been dubbed "Moreyball", as a nod towards Michael Lewis's Moneyball...
boston diehard elasticity entertainment fairly fans market price product responses sell sports teams terms tickets
The product is the team, the market is Boston and competitive responses are fairly muted. You sell most of your tickets to diehard Celtics fans and there isn't much price elasticity in terms of other sports teams or entertainment options.
balls i-can
I can't do anything without the ball so when I don't have it I have to go get it!