Dave Dickson
Dave Dickson
brands kleenex leading softness strength
Part of why Kleenex and all the leading brands use virgin fibers is because of the strength and softness of the tissue.
desire higher north soft
North Americans do have a higher desire for very soft tissues.
cannot impossible products recycled tissue understand
As we understand consumers, they want tissue products that are soft, that are strong, and you cannot do that with recycled fiber. It's impossible to do that.
options
The options are out there for consumers. They have voiced their preferences through their purchases.