David Jernigan
David Jernigan
boys drinking expect expected girls people teenage younger
People expect teenage boys to drink. They have not historically expected girls to. Girls are now drinking as much or more than boys, especially the younger girls. They are drinking liquor. The boys are still drinking beer.
ads audience audiences higher industry job kids legal likely protecting putting risk wasting
The industry can do a better job at protecting kids from these ads. Kids are not even a legal audience for this industry. If kids are more likely to see the ads than adults are, then the industry is wasting a lot of money. In addition, they are putting kids at higher risk than they need to be.
advertising alcohol drink exposed kids likely link research showing stronger
The more alcohol advertising kids are exposed to, the more likely they are to drink, and drink heavily. We have stronger and stronger research showing there is a link to advertising.
decision felt viewers whether
We felt like it was a decision our viewers had to make - whether it was appropriate or not - for themselves.