Deborah Silverman
Deborah Silverman
announced consistent marketing offer program strategy
Any marketing program that we would offer would be consistent with the marketing strategy we announced on Jan. 10.
consistent incentives strategy targeted using
It's consistent with our strategy of using targeted incentives when they make sense.
confident consumers few last obviously program respond
Obviously consumers have been very receptive. We are confident they will respond to the program as they have the last few months.
pays
Everyone pays the same price. That's the message. We're not stressing the deal.
deal extend few great month number past records sales success
had a great deal of success with this program. We've set a number of sales records in the past few months, and we thought it was important to extend for the month of September.
asked folks successful time
The first time was very, very successful and a lot of folks asked us to do it again.
advised conclude focus launching models process program
We have advised our dealers that the program will conclude on Sept. 30. We're in the process of launching our 2006 models and we want to focus on that.
balance employee higher prices
The prices are probably on balance a little higher than with the employee discount, but they're still very, very competitive.
focus starting
We're starting to focus on transitioning to our '06 models.
chevy confident leader sales
We're confident Chevy was the sales leader for 2005.
bring continuing incentive spending
We're still continuing to bring the incentive spending down.