Dieter Zetsche
![Dieter Zetsche](/assets/img/authors/dieter-zetsche.jpg)
Dieter Zetsche
Dieter Zetscheis a German businessman and the Chairman of the Board of Directors of Daimler AG and Head of Mercedes-Benz Cars since 2006 as well as member of the company's Board since 1998...
core divisions processes production
We want our divisions to concentrate on the automotive core processes - development, production and sales.
competition imports incentive markets north performance pressure war
The markets are deteriorating, and our company's performance even more so. Competition is brutal. North American manufacturers are under pressure from imports and an incentive war is on.
european learn reliving
Here in the European Union, we need to learn from the American experience, because if we don't, we may end up reliving it.
dealing excess highly immediate industry inventory market requires
The industry is dealing with a highly competitive, saturated marketplace. The combination of a softening market and an excess of inventory requires immediate action.
announcing came earlier higher industry lost major momentum plan portion sales turnaround
Industry sales actually came out higher than expected. In January, we lost some momentum in the marketplace because of the uncertainty surrounding our recovery. By announcing a major portion of our turnaround plan earlier this week, we will recapture that momentum.
company exciting message products stand tall
If there's one message I want to convey, it is this: exciting breakthrough products made this company and those kind of products will make our company stand tall again.
agile create full objective processes unleash
Our objective is to create a lean, agile structure, with streamlined processes that will unleash DaimlerChrysler's full potential.
chrysler goal path profitable
Our goal is to put Chrysler on a path of profitable growth.
added benefits constant consumer doubt driving effect hybrid offers speed true
No doubt hybrid offers real benefits to the consumer in stop-and-go conditions. That's not as true in long-distance, constant speed driving where the only effect of the hybrid is added weight.
crown jewel mercedes
Mercedes Benz is the crown jewel in the company.
direction market
This really, I think, is a whole new direction this market can take.
learn
We have to learn to do the same with less, or even more with less.
bunch cooperation meet possibilities seeing talking whether
We are seeing whether there are more possibilities to intensify our cooperation. We're talking about a whole bunch of projects. We meet each other regularly.
adjustment defined employment extent leads situation stable success
To what extent the adjustment we are making in employment leads to a stable employment situation will be defined by our success on the market.