Ed Horne
Ed Horne
activities alike apparel authentic chance contests entire family fans fashion hockey involves players program vintage wear
The Vintage Hockey Program commemorates hockey's rich, 87-year history. The program involves the entire hockey family on and off the ice. Players and fans alike will have the chance to wear authentic jerseys and vintage fashion apparel as well as participate in Vintage Hockey-themed activities such as 'turn-back-the-clock' contests and promotions.
bold creative polling together
The NHL has been polling our fans, who have consistently told us that when we come back it should be in a big, bold way. To do that, the NHL, together with its players, recruited an exceptional creative team.
affinity audiences build efforts excited existing experience fan focus further hockey industry key knowledge marketing moving passion plans reaching role welcome
We are excited to welcome someone of Mike's marketing experience to the NHL. Our efforts to further build the affinity of the existing fan while reaching new audiences will be a key focus for our marketing plans moving forward. Mike's industry knowledge and passion for hockey will play an important role in these efforts.
campaign claim conveys drama fans intensity lord match players quality sacrifice share skills stanley
We wanted the campaign to match the quality and drama of the 'My NHL' regular-season campaign, while featuring the skills and personality of the players. The 'My Stanley Cup' campaign conveys the dedication, intensity and sacrifice the players and fans share to claim Lord Stanley's Cup.
ability across beginning club clubs fans hope system
We now have the ability for our clubs to be stable. Across our market, fans need to have hope in the beginning of the season. They want to know their club has a chance. That system is now in place.