Ellen Siminoff
Ellen Siminoff
Ellen Siminoffis an entrepreneur and investor. Siminoff was a founding executive and Senior Vice President of Yahoo, where she ran business development, corporate development, and the small business and entertainment business units between 1996 and 2002...
Ellen Siminoff quotes about
bet complexity continues entered firm needs scale search solve technology
When we entered the market, we bet on sophisticated technology to solve the complexity of the search marketplace, and we bet right. The marketplace continues to get more and more complex, and we are the only firm with the technology to scale to the needs of marketers.
advertising complexity countless engines express manage optimize paid providing received response search small solutions tool
We have received countless inquiries about our paid search solutions from small to mid-size advertisers. Express is in response to that demand, providing a sophisticated, yet very easy-to-use, tool for advertisers to manage the complexity of the search engines and optimize their campaigns.
best broadcast entertainment experience represents rich service television web
Yahoo! Broadcast represents the best in the convergence of entertainment and new media. This new service combines the interactivity of the Web with the rich experience of television and radio.
complexity customers help navigate percent return
Not only are we able to help our customers navigate the complexity of the marketplace. We are able to show a 20 percent to 50 percent return on investment.