Eric Scheirer
Eric Scheirer
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They're already third-party Napster servers, that I can just point my Napster client (software) to some other server and I don't have to use a server that's run by Napster. You just download a different (small software program) and go to a different site an you can essentially use the same Napster service you were using before.
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Also, musicians and authors will go outside of the major industries to speak directly to consumers. That's starting to be a small trend now, but we see that becoming a very major trend within about two years.
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(With this deal) the major labels have stopped whining about absolute control and embraced a new business model. Secure delivery, the majors' magic bullet, is overrated; legitimately making music available is the strongest weapon in the fight against music theft.
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What we'll find is that next week some of the music is gone. The week after that, even more is gone. And over the coming weeks and months, the music is gradually less and less appealing to music lovers.
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When the record industry is identifying particular pieces of music on Napster, they're pointing to specific files and where they see a file name. But clever users of Napster are doing things like writing the name backwards or putting it in code.