Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
Frank Luntz quotes about
democrats hear
Democrats don't want to hear about your church. If they really cared, they'd be Republicans.
okay wisely
It can be done more wisely and effectively, or hey, not at all! We're okay with that too!
difficulty gop greatest rank
His greatest difficulty is with the GOP elites. They don't find him loyal. ... But he does well with rank and file.
messages screamed yelled
We don't want our messages screamed at us. We don't want to be yelled at.
punch yell
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
client felt politics polling pressure wants
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.
dry stories compelling
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
numbers language persons
If you're a good numbers person, you're a bad language person.
our-generation guy generations
I tell this joke about Barack Obama is the best communicator of our generation: The guy reads a teleprompter better than any Hollywood actor. John McCain, his opponent - Stevie Wonder reads a teleprompter better than John McCain.
execution principles different
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
support irs guarantees
Nothing guarantees more applause and more support than the call to abolish the IRS.
fundamentals environment problem
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
voters purses irs
Most voters would rather have their purse or wallet stolen than be audited by the IRS.
guts
Politics is gut; commercials are gut.