Gail Davidson
Gail Davidson
launch main mould time wasted
One of the two main things we had going for us was that we had no money, so we couldn't just launch into making the mould because, if we had, we would have wasted a lot of time and money,
left ourselves price stuck turned
As things turned out we stuck to that price but I think we underestimated and we haven't left ourselves enough margin,
designers kept neither pricing product retail ringing trying wrong
Pricing was one of our downfalls, ... Neither of us had done retail before - we're designers trying to be wholesalers. I kept ringing around getting every cost, trying to think of everything that was going into the product but I think we did it the wrong way.
advertise biggest bit challenge knowing people ringing saying spend
It's probably our biggest challenge as I feel we've been a bit shotgun, ... We have people ringing up and saying 'Do you want to advertise in this magazine,' and we say 'OK' without knowing the value. How much do you have to spend to get that cut-through?
answering lack machine staff suffer
We do have an answering machine but we suffer from lack of a staff member,
aware both country issue looked people store talked water
We were both from the country and were more aware of water being an issue that wasn't going away, but when we talked to people about it they looked at us blankly and said: 'Why would you want to store water in your fence?',