Gary Hemphill
Gary Hemphill
consumer direction fall innovation products umbrella
There's a lot of innovation around products that fall under the umbrella of 'good for you'. Increasingly that's the direction the consumer is moving.
bulk compelling convince market pay people tends
It's not that they can't be successful, ... It's just that the bulk of the market in the U.S. tends to be middle- and low-price brands. You really have to tell a compelling story to convince people to pay more.
consumer moving recognize
They were the first to recognize that the consumer was moving to noncarbonated products, and they innovated aggressively.