Gary Pruitt
Gary Pruitt
Gary B. Pruittis the President and CEO of the Associated Press and was the CEO, president, and chairman of the board of the McClatchy Company...
audiences aware difficult holding industry national negative newspapers side
Newspapers are holding on to their national audiences better (than other media), but the negative side is we're more difficult to buy. The industry is aware of it.
definitely far newspaper view
Definitely we have the view of the newspaper being the core, as far out as we can project.
below december per resulted results
December advertising, which was down one per cent, resulted in fourth-quarter results below our expectations.
albeit anybody audience audiences fragmented holding last local mass onto slowly
Our local competitors have fragmented audiences. As a result, we're the last mass medium. We're holding onto that audience better than anybody else, albeit it's slipping slowly each year.
ability delighted deliver finding high highlights home knight papers priority quickly sales selling since
Finding the right home for these papers has been a high priority for us since the announcement that we would be selling 12 of the Knight Ridder newspapers. This transaction highlights our ability to deliver quickly on our divestiture plan, and we are delighted with the sales price.
fit operating simply standing terrific
These are terrific publications but simply do not fit with our long- standing acquisition and operating strategies.
expect further high quality sustain
These are high quality papers, they're doing well, and we expect to sustain and further their journalism.
advertising biggest local sales
You've got the biggest newsroom, the biggest advertising sales staff, the biggest local presence.
last mass medium
You're the last mass medium here. Everything else is fragmenting.
numbers reason reported star
We see no reason to restate any circulation numbers reported by the Star Tribune,
ads continue hard newspapers performance retail sluggish smaller sure
We do think that retail will continue its sluggish performance and we're working hard to make sure that we're getting more smaller ads in the newspapers to make up for that,
best community mass medium reflect relevant serve
We're a mass medium ... The best way to be relevant is to reflect the community and serve it well.
breaking business continuous news puts
This puts us back in the breaking news business and back into the continuous news mode.
views trends december
Advertising spending continues to be somewhat choppy in our markets, but we do not view December's results as indicative of a trend in advertising performance going forward.