Gary Stein
Gary Stein
Gary Stein is a sportscaster currently living in Baltimore, Maryland. He broadcasts for CBS Radio and Terrapin Sports Radio in Baltimore. He hosts the weekly Gary Stein Show, every Saturday on 105.7 the Fan. In addition, he hosts the Maryland Terrapins' Toyota Tailgate pre- and post-game show on ESPN Radio 1300 and Sports Radio 105.7 the Fan. During Ravens home games he serves as the press box public address announcer. Gary also does play-by-play for Baltimore Blast soccer on television,...
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At a macro level I guess you could say that spending is going up, ... it starts to fragment pretty quickly.
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E-mail is the killer (application) for getting people to share information.
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For many marketers, a vertical search engine makes a lot of sense.
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It's going to be jarring experience the day they turn the ads on. I question whether they should have included ads from the beginning. Now, you're shifting the proposition after the audience has gotten used to an ad-free site.
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Advertising is turning into this math problem for them. At some point, who cares whether it's print or online or skywriting or whatever?
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There's going to be a small number of people who can do it professionally. These are people who have something unique to say and a big audience. There are definitely going to be superstars. But there are no get-rich schemes.
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These sites will be totally attractive to advertisers for one reason: numbers. Their audience is big and growing and their demographic are young males bored with cable and broadcast TV and who are spending more time on the Internet.
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It does certainly seem like everyone is interested in AOL these days, particularly because of its (large volume of) traffic, ... There is no clear indication that AOL is even looking to sell, but now, all of a sudden, they are the most popular girl at the dance.
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If it's got good data in a large index, then you can say it's a viable business and know your customers will go to that search engine.
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There is phenomenal momentum behind search engine advertising,
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There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.
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We'll have to see if all the search players decide to buy companies with cute little names.