Gary Stein
Gary Stein
Gary Stein is a sportscaster currently living in Baltimore, Maryland. He broadcasts for CBS Radio and Terrapin Sports Radio in Baltimore. He hosts the weekly Gary Stein Show, every Saturday on 105.7 the Fan. In addition, he hosts the Maryland Terrapins' Toyota Tailgate pre- and post-game show on ESPN Radio 1300 and Sports Radio 105.7 the Fan. During Ravens home games he serves as the press box public address announcer. Gary also does play-by-play for Baltimore Blast soccer on television,...
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Advertising is turning into this math problem for them. At some point, who cares whether it's print or online or skywriting or whatever?
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At a macro level I guess you could say that spending is going up, ... it starts to fragment pretty quickly.
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E-mail is the killer (application) for getting people to share information.
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For many marketers, a vertical search engine makes a lot of sense.
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It's going to be jarring experience the day they turn the ads on. I question whether they should have included ads from the beginning. Now, you're shifting the proposition after the audience has gotten used to an ad-free site.
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There's going to be a small number of people who can do it professionally. These are people who have something unique to say and a big audience. There are definitely going to be superstars. But there are no get-rich schemes.
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There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.