Jason Catlett
Jason Catlett
consumers cost costs direct gathering household information internet mail online piece pieces sending virtually
The Internet reduces the cost of gathering information about consumers to practically zero, ... Sending a piece of direct mail to a household costs about one dollar, so no one is going to send you 10,000 pieces of mail, but the cost of contacting you in the online world is virtually zero.
left techniques worst
The worst actors will be left to use the most sophisticated surveillance techniques as they please.
direct dropping mail marketing opening people responses throw
Responses to direct marketing are dropping in general. More and more people just throw mail away - especially unmarked mail - without opening it.
invisible might name onto people secretly site tag visit
It's intolerable that e-mail can be used to silently zap a name tag onto you that might be scanned by a site you visit later. It's like secretly bar-coding people with invisible ink,
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There's an absence of consumer rights and a large number of small actors who are mostly criminals. Dealing with them is like swatting flies one by one, rather than putting up a fence to keep out all the dogs.
laws might privacy protect saying spill telephones
That's like saying we can't have privacy laws for telephones to protect the privacy of telephone conversations because that might spill over into other areas,
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We regard this as information that Intel behaved deceptively.