Jeffrey Edelman
Jeffrey Edelman
consensus continue drive estimate expect gains guide includes industry kicks likely management march market ny outlook position sales share stepped temporary
While management will likely continue to guide conservatively, we expect 2006 outlook will be at least in-line with (analysts' consensus estimate of) $4.18. JC Penney's stepped up branding campaign, which kicks off March 2 and includes a temporary NY store, should drive some sales and more importantly position them for market share gains as industry rationalization frees up share.