Jeffrey Zeldman
Jeffrey Zeldman
Jeffrey Zeldman is an entrepreneur, web designer, author, podcaster and speaker on web design. He is the founder of A List Apart Magazine and the design studio Happy Cog, and the co-founder of A Book Apart and the design conference An Event Apart. He also co-hosts The Big Web Show, a podcast about the web and online publishing...
NationalityAmerican
ProfessionBusinessman
Date of Birth12 January 1955
CountryUnited States of America
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The web's strength lies precisely in its unique position as the world's first universal platform.
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Every industry has standards. For example, the motion picture camera, there are 2 or 3 film formats with a number of brackets and number of speed, a shooting speed that is standard. If we didn't have that, then some motion pictures will play back too slowly, and people would talk very slowly, and it will be bizarre.
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Put simply, if an interface is poorly designed, I will not see the data I looked for, even if it is right there on the page.
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I'm not against Flash, and I love the work that people such as Joshua Davis do.
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Historians and scholars have access to every issue of every newspaper and journal written during the civil rights struggle of the 1960s but can access only a comparative handful of papers covering the election of Barack Obama.
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Somebody has to pay our editors, writers, journalists, designers, developers, and all the other specialists whose passion and tears go into every chunk of worthwhile web content.
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I know and have worked alongside some of the designers, developers, and editors at Vox Media; you'd be proud to work with any of them.
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Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'
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On the traditional computer keyboard, I'm a super-fast touch typist. I mastered touch typing in high school.
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I'd like to be able to design as easily as if I was using Photoshop. I'd like to be able to create a multicolumn layout and control source order without having to do advanced mathematics or hire Eric Meyer or Dan Cederholm to figure out the CSS, because I can't.
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Many thought it was a fool's errand - that the browser companies were never going to listen to us. Others argued that, 'Users don't care if you use Web standards.' Well, of course they don't. They just know that your site works better.
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Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
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Wildly successful sites such as Flickr, Twitter and Facebook offer genuinely portable social experiences, on and off the desktop. You don't even have to go to Facebook or Twitter to experience Facebook and Twitter content or to share third-party web content with your Twitter and Facebook friends.