Jerry Della Femina
Jerry Della Femina
Jerry Della Feminais an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron Travisano in the 1960s. Over the next two decades they grew the company into a major advertising house that was billing $250 million per year and had 300 employees and offices in both New York and Los Angeles. Della Femina is known for his larger-than-life personality...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
Jerry Della Femina quotes about
Nothing kills a bad product faster than good advertising.
I'm hard-nosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, Gee, I was lucky I happened to go up there today. But, dammit, I was going to go up there sooner or later in the next seventy years. If you're persistent in trying and doing and working, you almost make your own fortune.
From Those Wonderful Folks Who Gave You Pearl Harbor.
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.