Jill Krutick
Jill Krutick
Jill Krutick quotes about
advertising against challenged easter entertainment estimates falls hits holiday last later likely quarter sales second shift shifting timing tough
The first quarter of 2000 will be challenged by very tough entertainment comparisons against last year's hits 'Varsity Blues' and 'Payback,' ... In addition, the timing of the Easter holiday (which falls in the second quarter this year) could shift advertising sales into the second quarter. We will likely be shifting our estimates out later in the year.
attached catching difficulty household marketing name particular site strong
Branding is key. Without a household name and some strong marketing attached to it, a particular site is going to have difficulty catching on.
deal ultimately
Ultimately the deal could get resurrected after the AOL-Time Warner deal is done.