Jim Silver
Jim Silver
Jim Silver quotes about
lots
There are lots of things that need to be done to revive Barbie.
aisle category enjoys everybody family fun games interested people playing point return
The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.
electronic entertainment geared kids
Electronic entertainment geared for kids is especially big this year.
february last three
The February show has really transformed over the last three years.
industry retro
The industry is not yet done with the retro trend,
approaches chooses companies deal deals industry order toy ultimately understood
In order for the toy industry to survive, companies will have to deal with Wal-Mart. It has to be understood that Wal-Mart doesn't make deals with everyone who approaches them. Ultimately it's Wal-Mart who chooses who will be in their stores.
brand built catalog developed following girl hard loyal strictly three throughout
American Girl had done it strictly catalog and online, before they built the three stores. They developed this brand throughout the years, they have a loyal following and it's very hard to do.
move reaction
The first reaction I had was, 'Where are the wires?' Because I didn't think anything like that could move on its own.
entirely
There is no comparison. 'Star Wars' is on an entirely different level.