Jo Natale
Jo Natale
designed european resemble stores
It is nothing like a traditional supermarket. Our stores are designed to resemble a European open-air market.
caps club cost low money moving offer people prices realized retailers saving setting stores taking wound
We realized people were moving to club stores and retailers that offer consistent, low prices so we did it too. We wound up saving money because we didn't have the cost of setting up and taking down the end caps for the sales.
business compete dominated grow home impossible improvement large national number reality small
The reality is the home improvement business is dominated by a very small number of very large national chains, it had really become impossible to compete successfully, but also to grow our business.