Joe Laszlo
Joe Laszlo
broadband commitment customers deal dollars fairly far inertia might partners sort sure
I'm sure one of the clauses in AOL's deal with broadband partners was a fairly hefty commitment as far as how many customers would make the switch. Two dollars removes any sort of price-related inertia that their dial-up customers might feel.
apocalypse evolution natural others
Some will see this as the apocalypse while others see this as natural evolution.
mercury pounds
Together, they emit 1,500 pounds of mercury annually.
broadband figuring left message worth
What they're left with is figuring out a better message around why broadband is worth it.