John Fleming
John Fleming
across appeals customers fashion relevant store strategy
This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories.
base business consumers items layer specialty stores unexpected
These are high-end items that consumers typically find at specialty stores and not necessarily at Wal-Mart, ... The idea is to take our base business and layer it with unexpected products.
cleaner clear offer range technology wide
It's clear that carmakers must offer cleaner models. There's a wide range of technology available.
arthritis common disease perception suck true
The common perception is that arthritis is an old person's disease and there's nothing you can do about it but suck it up. Well, that's not true at all.
dvd missing piece players selling service simply
The way we see it, the DVD rental service was simply the missing piece for our customers, ... We were already selling DVDs, DVD players and recorders.
apparel appeal buys complete customers experience goes households huge loyal million percent shopping visitors week
As much as 85 percent of U.S. households go to Wal-Mart and we get 100 million visitors a week at the stores. Yet everyone who goes there buys consumables but not apparel or electronics, which are two huge categories, ... We want to complete the shopping experience for our loyal customers and as well as appeal to a different kind of customer.
ideal leading particular partner small
Fiat is the ideal partner for us in this particular project, as they are acknowledged as having been for many years one of the world's leading manufacturers of small cars.
consistency creating customers efforts ensure experience great marketing message products provides relevant responsibility services shopping showcase single source whatever
By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message.
bottom check line ordering people shipped wine
The bottom line is that if people are ordering the wine and having it shipped home, who is going to check for an ID?
ignore life threat
I think we would ignore them as a threat at our peril. It isn't going to make life any easier.
across although appreciate becoming broad campaign constantly customers improves line needs objective quality range relevant shop strategy value variety wide
This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.
five grow literally province section
We have but the one drug section for the province of Manitoba, and there literally could be a grow op every five miles.
broader customers helpful range relevant services
We're championing a broader range of customers with more relevant products, more relevant services and a more compelling, helpful in-store experience.
hours percent scale spring university
We scale our hours back during spring break. The university is usually about 60 percent of our business.