John Glass
John Glass
capitalize coffee company fast market recognizes segment states surprising taken united wants within
The coffee market in the United States is the fastest-growing segment within fast food. McDonald's recognizes this and wants to capitalize on it. It's surprising it's taken the company this long.
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The lukewarm consumer response to tests in the U.S. combined with the significant capital outlay for oven equipment played a considerable part in the decision to delay (if not desert) this initiative.
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They've chosen not to invest as aggressively as other companies, but also they're not seeing the same sales ramp. You know $17 million in sales this year, that's not really a huge number,
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It's unbelievable. I've never seen anything like it, ... We dodged a bullet with Hurricane George, but we didn't dodge this bullet.
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In the store, it's an issue of queuing ? someone can have a complex order and step aside while it's being made.
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McDonald's will have to prove that it is not a one-trick pony in terms of its sales trends. Europe is getting better. This is a market that's almost as strong as the U.S. and accounts for as much as 40 percent of profits. But psychologically for investors, the U.S. market has to continue to do well in order for the stock to hold up.
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The company has been grooming Bell for that role and he's certainly become more of a public face of the company recently.
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We're finally really playing for something. We control our own destiny.