John Hogan
John Hogan
advertising agencies bit calling conversation convince gone length less level major months national nine people requests responding talk thats trying viable
It's been interesting, in a little bit less than nine months weve gone from trying to convince people that :30s and :15s were a viable option, to now were responding to requests for even shorter length commercials. Weve had major national agencies come to us and talk to us about what were now calling 'ad-lets,' which are five-second commercials. Weve had requests for seven-second commercials. Its really spawned a different kind of conversation and a different level of participation with our advertising partners. Thats all really very encouraging.
digital industry meaningful radio roll together work
I think this allows us to play in the digital world. It is an important entree for us. The radio industry has collaborated and cooperated to work together to make this roll out as meaningful for consumers.
abandon action air choice combined comply free future hoped indecent latest leave plans program return silence stern
We had hoped to return Mr. Stern's show to the air free from indecent content. Unfortunately, the FCC's latest action, combined with deafening silence from the Stern show on their future plans to comply with the law, leave us no choice but to abandon the program for good.
abandon action air choice combined comply free future hoped indecent latest leave plans program return silence stern
We had hoped to return Mr. Stern's show to the air free from indecent content, ... Unfortunately, the FCC's latest action, combined with deafening silence from the Stern show on their future plans to comply with the law, leave us no choice but to abandon the program for good.
created massive
Our programmers (have) created a massive infusion of new programming to radio.
address business businesses community health innovative problem solution workers
I think this is an innovative solution that has come from the business community to address the problem of low-income businesses and workers who are without health insurance.
field finds lead mean metal needle odds prosecutor search searches somehow
Why was the lead prosecutor participating in a field search during a multimillion-dollar investigation? What are the odds that he finds this needle in the haystack? Other field searches were previously conducted and even metal detectors were utilized, but on this day, he somehow was the one to 'plant' - I mean find this evidence?
compete opportunity quick radio satellite trying
I think satellite is trying to compete with radio , not the other way around. I think this is a technological opportunity radio has been quick to exploit.
advantage embracing itself radio taking types
We will look at different types of ads. There's a need to do it differently. Radio is reinventing itself by taking advantage of and embracing new technologies.
concise short
You have to be short and concise with them,
corporate heart move serious sound time typical
This time, they sound serious as a heart attack. It's a bottom-line corporate thing, and it's a typical move we see all the time now.
area help potential toe view
We view this having the potential to incrementally help the area a little, ... It's a toe in the water.
agnostic continue delivery industry lead radio
We have become agnostic about delivery ... We'll continue to lead the radio industry on to new platforms.
agnostic delivery passionate
We have become agnostic about delivery and are completely passionate about content.