John Kimball
John Kimball
John Kimballwas a New Hampshire and Vermont attorney and politician who served in the New Hampshire House of Representatives and the Vermont House of Representatives. He also served as President of the Vermont State Senate...
advertising facts industry surprise truth
We want to surprise the advertising industry with the facts and truth about newspapers.
array believe brand core includes leading local looked market product products readership site web
We believe that readership and circulation need to be looked at in tandem because today's newspaper's brand includes not just the core product but the leading local web site and an array of other products in that market as well.
gains newspapers percent reported
About 18 to 20 percent of the newspapers that reported had gains and most of those were smaller-market newspapers.
answers coming hard newspapers
Newspapers have been working very hard in coming up with a lot of thousand-dollar answers to the million-dollars problem,
audience bigger happy news numbers vital
That's not happy news, ... It's vital to see these numbers as part of the bigger audience picture.
advertising decline department forced layoffs store stretch
I think it is a real stretch to say the decline of department store advertising has forced layoffs at any one newspaper.
burying certainly content deal editorial free great hanging heads issues serious stuff works
There are serious issues that the industry's facing, but we're certainly not burying our heads in the sand. There's a great deal of experimentation going on -- with youth, with free distribution, with different editorial content models. Stuff that works is hanging around, and stuff that doesn't work isn't.