Jonah Peretti
Jonah Peretti
Jonah H. Peretti is an American Internet entrepreneur, a founder of BuzzFeed and The Huffington Post, and developer of reblogging under the project "Reblog"...
NationalityAmerican
ProfessionBusinessman
Date of Birth1 January 1974
CountryUnited States of America
corollary distribute possible
One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.
companies full incumbent sell web
A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential.
easier imagined intimate life
It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.
bunch front page partly people seen
People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.
banner best both great heritage readers stuff
If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
hard parallel straight
I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company.
religion spread
Mormons know that it's not enough to practise your religion - you also have to spread your religion.
zero ideas creative
A creative idea plus a fresh network is the best way to go from zero to millions.
crush want obsessed
You know when you get a crush on a person you don't know that much about them, you're sort of obsessed with them, you want to spend more time with them.
trying chance increase
You can drastically increase your chances for success if you try lots of things and bring the best forward.
class people citizens
People don't do good work when they feel like losers and are second-class citizens within their own company.
creating tricks findings
The trick isn't so much creating the right thing; the trick is finding the right networks.
cat people emotion
People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.
math ideas creative
The math helps you have better understanding and helps you have more creative ideas, but you can't replace the creative ideas